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ROAS Calculator
Calculate your Google Ads Return on Ad Spend and see how it compares to industry benchmarks in real time.
Enter your Google Ads spend and revenue to calculate your Return on Ad Spend and see how it compares to industry benchmarks.
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What is ROAS?
ROAS (Return on Ad Spend) measures how much revenue you generate for every pound spent on advertising. A ROAS of 4:1 means you earn £4 for every £1 spent.
Poor
Below 2:1
Below Avg
2:1 to 3:1
Good
3:1 to 5:1
Excellent
5:1 and above
Benchmarks based on Google Ads industry averages. Actual break-even ROAS varies by profit margin. Explore more tools
Frequently asked questions
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